Ethical And Social Responsibility In Global Marketing: An Evaluation Of Corporate Commitment To Stakeholders

An Ethical Framework for the Marketing of Corporate Social Responsibility

Purpose The purpose of this paper is to develop an ethical framework for the marketing of corporate social responsibility. Methods The approach is a conceptual one based on virtue ethics and on the corporate identity literature. Furthermore, empirical research results are used to describe the opportunities and pitfalls of using marketing communication tools in the strategy of building a virtuou...

Globalization, Corporate Social Responsibility, and Ethical Considerations

Globalization refers to a multidimensional set of social processes that create, multiply, stretch, and intensify worldwide social interdependencies and exchanges while at the same time fostering in people a growing awareness of deepening connections between the local and the distant. Corporate social responsibility (CSR) focuses on the concept that business has a duty to serve society in genera...

Corporate Ethical Values and Organizational Commitment in Marketing

Green Marketing: Solving Dual Purpose of Marketing and Corporate Social Responsibility

Corporate and social responsibility are continuously competing to share a common platform to address a new form of green consumerism that the eco-educated millennial generation can appreciate. Green marketing acts as bridge connecting the corporate, environment and consumers. Business organizations have begun to respond to social expectations of consumers by opting for holistic environmental st...

Generating Global Brand Equity through Corporate Social Responsibility to Key Stakeholders

In this paper we argue that corporate social responsibility (CSR) to various stakeholders (customers, shareholders, employees, suppliers, and community) has a positive effect on global brand equity (BE). In addition, policies aimed at satisfying community interests help reinforce credibility to social responsible polices with other stakeholders. We test these theoretical contentions using panel...